Capital gain not drain
Don’t Spend Your Capital to Make a Sale
A cabinet at Top Banana costs less than £2 a day. For that, you have a place to trade, customers coming through the door, and your antiques displayed alongside stock from dozens of other dealers.
But the real saving is what you don’t have to spend.
Take antique fairs. You can have a fantastic weekend, take a lot of money and think you’ve done brilliantly — then add up the costs.
I once worked up to a large London fair and took over £28,000. Sounds marvellous, doesn’t it?
Except I made nothing.
The stand rent alone was over 25% of the takings, before hotels, petrol, van hire, food and all the other costs of being away from home.
By the time I’d paid everyone, I was beginning to wonder if I should have bought a ticket to get in and pretended to be a customer.
At Top Banana, for less than £2 a day, your stock can be seen and sold without you having to hire a van, pay for a hotel, eat out for days or spend a fortune simply getting yourself and your antiques to a fair.
You do the buying. We provide the space, the customers and the selling platform.
Don’t confuse a big turnover with a big profit.
Sometimes the cleverest deal is not the one that makes you the most money at the till — it’s the one that leaves the most money in your pocket afterwards.
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